Updated 2026-07-11 · TV Music Store
If someone pays you to produce the video, the use is commercial and a personal-tier license does not cover it — you need a commercial license. Buy it in your own name and cover the client's project with it, or buy on the client's behalf and hand the license over with the deliverables. On TV Music Store that means the Max plan (subscription) or the Commercial single-track license (one-off).
Ask one question: is money changing hands for the production? If yes, it is client work, no matter how small the project or how personal the client's channel looks.
Personal / hobby tiers exist for your own content. The moment you invoice someone for the edit, you are producing commercially and the license must say so.
Running the video as a paid advertisement — YouTube pre-roll, Meta, TikTok ads — is a commercial use in its own right, even for your own brand. Confirm that the tier covers advertising before you put budget behind it.
No. Client work is commercial use and needs a commercial license — on TV Music Store the Max plan or a Commercial single-track license.
Either works. Hold it yourself if you produce for many clients; buy in the client's name if they require the license in their own paperwork, which is common for larger brands.
The projects you published while it was active stay licensed. You just cannot start new projects with new downloads once it lapses. Check the license terms page for the exact wording.