What license do I need to use music in an advertisement?

Updated 2026-07-15 · TV Music Store

Advertising is a commercial use even when the ad is for your own business, so you need a license that explicitly covers paid ads and sponsored content. For online ads — YouTube pre-roll, Meta, TikTok, programmatic — a commercial tier is enough. For TV or radio broadcast, you need the broadcast tier, and the production will usually also require a cue sheet.

Where the tiers break

UseTier you need
Organic post on your own channelPersonal
Sponsored content, brand dealCommercial
Paid social / YouTube adsCommercial
National TV or radio spotProfessional / broadcast
In-app, in-game or installation audioProfessional

Questions to answer before launch

A practical tip about exclusivity

Royalty-free music is non-exclusive: another brand can license the same track. For most performance advertising that is fine. If the track is going to become the sound of the brand, commission a custom piece instead — exclusivity is the thing you actually want to buy.

Frequently asked

Can I use royalty-free music in a Facebook or YouTube ad?

Yes, with a commercial license that covers paid advertising. A personal tier does not cover it.

Do I need a different license for TV?

Yes. Broadcast is normally the top tier, and the broadcaster will ask for a cue sheet listing the music used.

Is the track exclusive to my campaign?

No — royalty-free means non-exclusive. If you need the music to be yours alone, commission custom music.

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