How do I choose music for a trailer?

Updated 2026-08-01 · TV Music Store

Trailer music is built as a structure, not a song: a quiet hook, a rising middle with rhythmic pulses, a hard hit, then a final act that either explodes or drops to a single haunting element. Choose a cue whose build lands where your reveal lands, and license the version with stems — trailers are re-cut constantly, and stems let you re-time the music without paying twice.

The anatomy of a trailer cue

What to check before you license

The mistake that kills trailers

Editors pick the cue for its most exciting ten seconds and then discover the other ninety fight the picture. Audition the whole cue against your rough cut before you commit — and if only ten seconds work, buy the stems and rebuild the rest around them.

Frequently asked

Do I need stems for a trailer?

For anything beyond the simplest cut, yes. Trailers are re-timed constantly and stems let you move the hit without re-licensing.

Can I use trailer music in a cinema screening?

Only with a license that covers theatrical use — that is the broadcast/professional tier, not a personal one.

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